Some hotel businesses start attracting customers as soon as they open their doors. Other hotel businesses end up taking a while, before starting to attract customers. We are keen on identifying the factors that determine how soon a hotel business starts attracting customers.
It turns out that the first factor that determines how soon a hotel business starts attracting customers is its location. If the hotel is located in a strategic location, it becomes just a question of time before customers see it and start consider it as a place they should patronize.
The second factor that determines how soon a hotel business starts attracting customers is its prominence: in terms of how visible it is to prospective customers. A hotel may be in a good location, but if it is not prominent, then it could just as well be hidden under a cliff. Prominence in terms of things like signage can also be of help here. Simply put, the prospective customers should be in a position to see that there is a hotel there in a manner that is striking.
The third factor that determines how soon a hotel business starts attracting customers is its business model. If, for instance, the hotel business is a highly priced establishment in a place where people’s earnings are low, it may be quite a while before it starts attracting customers.